Pierre Lassonde: The Gold Price will Ultimately be Decided in the East

Video Views from X: 555,302

Mining legend and tycoon Pierre Lassonde joins me for a compelling conversation, sharing insights and incredible career stories.

Pierre Lassonde is a businessman, mining tycoon, and philanthropist.

In 1982, he co-founded Franco-Nevada, revolutionizing the mining industry with the royalty and streaming business model. Under his leadership, Franco-Nevada became the world’s leading gold-focused royalty company.

Today the company has a market cap of nearly $25 billion in US dollars.

“The gold price will ultimately be decided not in the United States, but in the East.” – Pierre Lassonde

In 1998, Pierre Lassonde was inducted into the Canadian Mining Hall of Fame, and in 2002, he was honored as a Member of the Order of Canada.

Beyond his business achievements, he is a dedicated philanthropist. In our conversation, we dive into riveting stories from the early days of Franco-Nevada, where Pierre and his partner Seymour Schulich took bold, game-changing risks.

One unforgettable tale is their first royalty purchase—a daring $2 million deal that emptied their treasury but turned into a legendary success, generating over $1 billion and unearthing a staggering 50 million ounces of gold.

It’s a true testament to visionary thinking and the rewards of fearless decision-making.

I hope you enjoy the conversation.

Highlights

0:38 – When did Pierre develop his interest in mining?

3:58 – What did Pierre learn from his first two mining investments—one a 10x success and the other a total loss

5:49 – The early days of building Franco-Nevada

16:23 – The global race for critical metals and the rising risk of resource nationalism

20:18 – Natural resource self-sufficiency

23:04 – The impact of BRICS on gold demand and pricing

25:16 – His outlook on gold over the next four years, considering potential trade wars and tariffs.

27:09 – Digital currencies and gold

28:35 – The influence of the Shanghai Gold Exchange and the East on the global gold market

33:11 – United States debt and fiscal position

35:17 – Central banks shifting from treasuries to gold

37:32 – The failure of Canadian pension funds in supporting the country’s mining industry

41:21 – What Canadians can do to address this issue and its potential impact on the country if resolved

44:51 – The iconic Lassonde Curve: Adjustments for today’s challenging market conditions and key takeaways for investors.

52:27 – The future of copper

54:50 – Companies Pierre is focused on

59:03 – What excites Pierre the most about the future?

Matthew Piepenburg: We are in a Liquidity Crisis & Why Countries are Stockpiling Gold

Sean Boyd: The Time is Now for Gold, The World is Drifting into Disorder

Dr. Ron Paul: Time to Audit Fort Knox and the Federal Reserve

Jaime Carrasco: Reset the Entire Financial Structure?

Former NATO Commander General Wesley Clark: The Global Competition for Resources is Accelerating

Judy Shelton: I Want the United States to Restore its Monetary Integrity with Gold

The Gold Telegraph